Endeavour Drinks (which was spun off from parent company Woolworths in 2021) has been on a serious acquisition path in recent years, purchasing Chapel Hill and Oakridge of late. Now, they’ve added Tasmania’s Josef Chromy to the mix, acquiring if for an undisclosed price this month.

What does it mean? Well, as this WBM article describes, it seems like it will be business as usual, except with an injection of funds. From there? Who knows.

Do you think this is a smart move for Josef & family?