The latest stats from Drizly, the American drinks delivery platform, reveal that younger millennial and Gen Z drinkers are increasingly the drivers of non-alc sales.

January is a key period for this metric, too, with Dry January the single biggest month for non-alc sales in the US. The data all points to booming growth (albeit off a small base) in the category, and we're seeing a similar spike for non-alc sales here in Australia, too (although not in January).

NOLO (No or Low alcohol) beer is the biggest category in the states, and it's even bigger here in Australia, with the dominance of brands like Heaps Normal consistently among the most popular brands on Kaddy Marketplace.

You can more of these American non-alc insights on Shanken news here.