Industry News
Less health claims and more about sustainability – that’s just some of the trends in RTDs that have been identified in a new report out from the IWSR researchers.
You can get a great overview from our friends at The Shout (read it here), with some fascinating detail emerging. For one, there is a trend toward more alcohol levels diversity, with nearly half of all new RTDs above 5% alcohol, but offset by increasing levels of sub 0.5% alcohol RTDs too.
What do you think is next for RTDs?